The 7 Best Marketing Automation Tools & Platforms in 2023

With Adobe Campaign, companies can use customer data to create, deliver, and manage B2B cross-channel marketing campaigns. Multichannel site design is simple and synchronized to maintain its brand image across platforms. Adobe allows marketers to follow each step in the customer journey. They also collect deep and predictive analytics to enhance marketing campaigns.

It’s all about choosing the right one for your business purposes, budget, and technical expertise. By working with us, your team members will get value from the marketing automation technology faster and become highly proficient users. We’re experts in Selligent Marketing Cloud, an AI-powered omnichannel marketing platform. We assist companies in setting up this powerful tool to utilize its all features. The segmentation engine is very powerful, and above all, very intuitive for those who are new to the field. The solution uses behavioral targeting to help companies better understand, engage and retain their customers.

Marketing Automation Trends To Consider

Keap has been around since 2001 and has helped thousands of marketers deliver on leads, revenue, and customer acquisition targets. ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM. Imagine automating some of the most repetitive conversations you have with customers on other platforms. ManyChat functions as a chatbot that can do just that on Facebook Messenger, Instagram Direct Messages, WhatsApp, and SMS. Some automation software platforms may limit the number of actions in a month or the database size you’re allowed.

marketing automation services

This is the case with solutions such as Segment, which lives up to its name, or Octolis, which allows marketing teams to keep control of their customer data. ETrigue is a lead accelerator platform that helps in demand generation, automates campaign capabilities, assists in email marketing, includes landing pages and more. It also provides DIY marketing with the help of DemandCenter, which assists in inbound and outbound campaigns. Its Partner Lead Accelerator solution offers turnkey partner capabilities. As part of the Salesforce ecosystem, it seamlessly connects with other offerings to enhance data flow and improve performance.

Marketing Automation Best Practices

Infusionsoft by Keap is a comprehensive software platform designed to help small businesses save time and grow revenue. Rated as a top sales product for SMBs in 2019, this vendor brings automation and organization to sales and marketing activities. The available toolkit allows small businesses to gain extensive control over their efforts to help form personal, lasting connections with their customers. This product is suitable for individual business owners or small teams looking to scale and handle an increasing task load.

marketing automation services

Encharge’s website and app tracking allows you to see an activity feed of your contacts — what pages they visit, what actions they perform in your product, the forms they submit, and more. Yes, automation is advantageous for marketing automation solutions marketers with deep tech knowledge. But most marketing automation platforms today have a user-friendly interface that requires a slight learning curve. So yes, even newbie marketers can do a lot with marketing automation.

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Join us today — unlock member benefits and accelerate your career, all for free. Bigger organizations, or ones with very large marketing databases, are more likely to benefit from paying a flat monthly fee per, with the predictability of this pricing a bonus. On the other hand, the cost to acquire a new customer has increased by 60% within the last five years, according to research from SimplicityDX. Meaning, retaining existing customers is a much better value than attempting to recruit new ones. “It helps them to connect with the prospects and existing customers on a deeper level,” said Aventaggiato.

Once you have a list of companies that offer what you need, you can start diving deeper into your shortlist of companies. With MarketingCloudFX, you can track every detail of search performance. You can easily track how your website performs in search results to see if you’re maximizing the results of your campaigns’ strategies.

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With SocialBee, you can schedule and publish posts across multiple social media platforms, engage with your audience, and analyze your social media performance, all from one place. Send recurring event reminders and automated email campaigns for event/webinar promotion. The pricing plans of Popupsmart start at $32.5, and you can choose among the flexible pricing plans with unlimited campaign options and increasing page views. We can enhance the functional capabilities of your existing software with a custom module serving marketing-related goals. Schedule the start of your campaign and set up next steps automatically triggered by customer actions (opened/not opened an email, clicked/not clicked the link). The tool is typically geared toward enterprise customers — it’s a bit out of range for most small business owners.

These two equip marketers with lead and campaign management tools to engage the right audience at the right time in their purchasing journey. This can be accomplished across multiple channels like email, display search, web, video, and mobile. There is a drag and drop marketing strategy editor to visualize the customer journey, and you can pull in different activities like social media campaigns, email nurture sequences, and landing pages.


Ideally, any solution you choose should save you time and effort. Make sure to pick a solution with a minimal learning curve, is easy to use, and can be quickly integrated into your existing tech stack. When you start exploring the market, you realize that there are thousands of marketing automation solutions with equally compelling propositions. So, choosing a marketing automation solution can naturally become an overwhelming decision. GetResponse is a marketing automation software that has many different layers and features.

marketing automation services

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